Valentin Bourgeon Marketing Nixon Roxy Dakine Quiksilver Boardriders

Valentin Bourgeon

ROXY Brand Marketing Director, EMEA

Founder of Echec & Mat agency

 

22/03/ 1992

Bayonne, France

 

Skate. Ski. Surf.

Jazz. Soul. Hip-Hop.

 

Jobs.

• ROXY BRAND MARKETING DIRECTOR EMEA | BOARDRIDERS

• MARKETING CONSUMER ACTIVATIONS EMEA | BOARDRIDERS

• TRADE & MARKETING COORDINATOR EMEA | NIXON EUROPE

• ENTREPRENEUR OF NOTORIETY AND IMAGE DEVELOPMENT SME / VSE | ECHEC & MAT
• MARKETING COORDINATOR EMEA | DAKINE EUROPE

Diplomas.

• MASTER’S DEGREE 2 – MANAGEMENT AND ENGINEERING OF SPORTS | UNIVERSITY OF BORDEAUX

Marketing – Financial management – Innovation – Trade Marketing – Communication – Social media

Thesis : Impact of sponsoring on intent purchase consumer 

 

• BACHELOR OF ECONOMY & STATISTICS | UNIVERSITY OF TOURS

Macroeconomics – Microeconomics – Econometrics – Mathematics – Accounting

Thesis : Econometric analysis for quality of education system in developed countries

 

Skills.

Creativity  |   Autonomous   |  Leadership 

  • Suite Adobe (Ai / Ps / In / Lr / Xd) : ++++
  • SketchUp 3D / Render : ++++
  • Mailchimp : +++
  • SAP / Salesforce : ++
  • Pack Office (Word / Excel / Powerpoint) : +++++
  • Facebook Business Manager : +++
  • Google Analytics : +++
  • WordPress : ++++

Français  |   English   |  Español

 

BRAND MARKETING DIRECTOR, EMEA

01.2020 - (Current)

 

1.Define & execute the Regional Marketing strategy to impact long term brand growth
• Develop the regional Go To Market Strategy, (GTM) to create value & ROI.
• Media plan / Local PR strategy with 4 PR Agencies
• Event Plan & organization
• Manage the regional EMEA athletes including communication, activation planning
• Trade marketing activation plan in coordination with regional Marketplace dept.
• Digital marketing activation plan in coordination with regional Digital dept.
• Identify, explore and implement new marketing opportunities and methods
• Develop, track and manage to clearly defined KPIs to ensure ROI
• Define Long Term Marketing Growth Plans

 

2. Define successful commecial support to impact short & long term sales growth in all channels
• Develop a robust understanding of the ROXY business in EMEA at a detailed country level.
• Develop and reinforce strategic segmentation of marketing activation to optmize budget & drive efficiency.
• In particular, attend and support key meetings to articulate the marketing plan as required.
• Develop a clear plan for account support for wholesale & retail, aligned to the GTM & corresponding buys.
• Address any commercial needs not met by GTM & develop support plan as needed for commercial success across all sales channels.

 

 

 

3. Drive regional communication & project management for best in class execution
• Manage the regional marketing budget including strategic allocation, tracking & optimization as well as reporting.
• Develop regional calendars and ensure brand and marketed story alignment across all channels
• Actively participate in all global and regional core processes to ensure regional marketing needs are addressed globally
• Communicate the integrated plans and tactics both internally and externally while providing a high level of support
• Establish and maintain strong working relationships with key internal stakeholders (Retail Team / Marketing Ops / Brand/ DMMs)

 

Projects.

Product Marketing.

Sports Marketing.

Trade Marketing.

Before.

 

 

EMEA MARKETING CONSUMER ACTIVATIONS 

02.2018 - 12.2019

  •  Events Management :
    • Organizing & planning the activations plan calendar for EMEA on Quiksilver & Roxy
    • Setting up each PAN European events as ( Quiksilver & Roxy Pro France , Boardmasters , Make Waves Move Mountains tour ,  Shaka The Movie , Generations of Wetsuits, ...)
    • Direct contact with Marketing Country manager to support their local/national events
    • Ensure GTM, Special projects, season launches are effectives and successful
    • Coordinate special requests for key accounts
    • Content production (contract, rights,...)
    • PR & Influencers relationship with 4 PR Agencies and tracking tool
  •  Country marketing :
    • Manage country on the marketing events & PR / influencers side
    • Press / media buy / PR agency relationship
    • Organise & support local events
  • Budgets :
    • Monthly tracking of budget and spendings
    • Support Marketing Brand Lead in building and forecasting costs and budget

TRADE & MARKETING MANAGER EMEA

2014-2018

• Athletes Management (Contracts, Shooting, Content production, tracking, seeding,...)

• Organise and Setting up Tradeshows (Pitti Uomo, Maison & Objets, Seek & Bright, Jacket Required)

• Events Management (NIXON Surf Challenge 2016, Bang Slalom by NIXON,  NIXON Surf Challenge 2015, VANS Shop Riot, King of Greens, SOSH Truck, BESA Bright Award, OSCYP, ...)

• Marketplace activations management (Art Mosh Initiatives, Lomography x Nixon Exhibition, salons,...)

• Marketing activations & launches (STEVEN HARRINGTON x NIXON, NIXON Mission SmartWatch, STAR WARS™, Vans, Poler, Primitive, Grizzly, ER, P-Rod, Andrew Reynolds,...)

• Analysis / event tracking with ROI

• Organizing and Setting up Planning/sales meetings

• Organizing and Setting up Tradeshows (Pitti Uomo, Maisons & Objets, Seek & Bright, Jacket Required)

• Key & Energy accounts marketplace supports (Windows, In Store Activations, Special POP,...)

• Ensure GTM Launch on all platforms (eCom, POP, Social, Key accounts,...)

 

 

MARKETING COORDINATOR EMEA

2014 (6 months)

• Athletes Management (Tracking, Content production, Seeding, dotations,...)

• Events Management (Freeride World Tour, RedBull Linecatcher, Poney Session, Element Make It Count...)

• Tradeshows and Marketplaces Management (ISPO, Shops 1st Try, ...)

• Analysis / event tracking with ROI
   

Future.

Brand Manager - KA Manager - Marketing Manager - Marketplace Manager -

Sports Marketing

Now.