Valentin Bourgeon

Founder of Echec & Mat agency

EMEA Marketing Consumer Activation - Quiksilver & Roxy

22/03/ 1992

Live in Bayonne -France

Briefly.

Jobs.

• MARKETING CONSUMER ACTIVATIONS EMEA | BOARDRIDERS

• TRADE & MARKETING COORDINATOR EMEA | NIXON EUROPE

• ENTREPRENEUR OF NOTORIETY AND IMAGE DEVELOPMENT SME / VSE | ECHEC & MAT
• MARKETING COORDINATOR EMEA | DAKINE EUROPE
• ASSISTANT INNOVATION MANAGER | ABBVIE

Diplomas.

• MASTER’S DEGREE 2 – MANAGEMENT AND ENGINEERING OF SPORTS | UNIVERSITY OF BORDEAUX

Marketing – Financial management – Innovation – Trade Marketing – Communication – Social media

Thesis : Impact of sponsoring on intent purchase consumer 

 

• BACHELOR OF ECONOMY & STATISTICS | UNIVERSITY OF TOURS

Macroeconomics – Microeconomics – Econometrics – Mathematics – Accounting

Thesis : Econometric analysis for quality of education system in developed countries

 

Skills.

Creativity  |   Autonomous   |  Leadership 

  • Pack Office (Word / Excel / Powerpoint) : +++++
  • Suite Adobe (Ai / Ps / In / Lr) : ++++
  • SketchUp 3D : ++++
  • Mailchimp : ++++
  • iWorks (Keynote / Pages / Number) : ++++

Français  |   English   |  Español

EMEA MARKETING CONSUMER ACTIVATIONS

2018 (Current)

  •  Events Management :
    • Organizing & planning the activations plan calendar for europe on Quiksilver & Roxy
    • Setting up each PAN European events as ( Quiksilver & Roxy Pro France , Boardmasters , Make Waves Move Mountains tour ,  Shaka The Movie , Generations of Wetsuits, ...)
    • Direct contact with Marketing Country manager to support their local/national events
    • Ensure GTM, Special projects, season launches are effectives and efficients
    • Coordinate special requests for key accounts
    • Content production (contract, rights,...)
    • PR & Influencers relationship with 4 PR Agencies and tracking tool
  •  Country marketing :
    • Manage country on the marketing events & PR / influencers side
    • Press / media buy / PR agency relationship
    • Organise & support local events
  • Budgets :
    • Monthly tracking of budget and spendings
    • Support Marketing Brand Lead in building and forecasting costs and budget

Before.

TRADE & MARKETING COORDINATOR EMEA

2014-2018

• Athletes Management (Contracts, Shooting, Content production, tracking, seeding,...)

• Organise and Setting up Tradeshows (Pitti Uomo, Maison & Objets, Seek & Bright, Jacket Required)

• Events Management (NIXON Surf Challenge 2016, Bang Slalom by NIXON,  NIXON Surf Challenge 2015, VANS Shop Riot, King of GreensSOSH Truck, BESA Bright Award, OSCYP, ...)

• Marketplace activations management (Art Mosh Initiatives, Lomography x Nixon Exhibition, salons,...)

• Marketing activations & launches (STEVEN HARRINGTON x NIXON, NIXON Mission SmartWatchSTAR WARS™, Vans, Poler, Primitive, Grizzly, ER, P-Rod, Andrew Reynolds,...)

• Analysis / event tracking with ROI

• Organizing and Setting up Planning/sales meetings

• Organizing and Setting up Tradeshows (Pitti Uomo, Maisons & Objets, Seek & Bright, Jacket Required)

• Key & Energy accounts marketplace supports (Windows, In Store Activations, Special POP,...)

• Ensure GTM Launch on all platforms (eCom, POP, Social, Key accounts,...)

 

MARKETING COORDINATOR EMEA

2014 (6 months)

• Athletes Management (Tracking, Content production, Seeding, dotations,...)

• Events Management (Freeride World Tour, RedBull Linecatcher, Poney SessionElement Make It Count...)

• Tradeshows and Marketplaces Management (ISPO, Shops 1st Try, ...)

• Analysis / event tracking with ROI
   

INNOVATION MANAGER ASSISTANT

2013 (5 months)

• Project management - CUSTOMER EXCELLENCE

• Organizing & setting up - creativity session

• Create an innovation eModule (eLearning)  " comment être plus innovant ? " (eLearning)

• Create an " customer insights " eModule (eLearning)

• Innovation Training

• Training for " customer insights "

• Creating an eBook on innovation projects

Future.

Sports Marketing - Brand Manager - Innovation Manager - Marketing Project Specialist

Now.